EA attorneys reacted to the estimation in a court filing in a court filing by describing it as an novel that is "pure fantasy," an opinion that was later echoed in the Madden 25 coins news in a statement by Wedbush Morgan Securities' Michael Pachter.
"What do you think of this Universityof Michigan of Michigan economics professor," Pachter said in an email to GamePolitics and added "I seldom read something that causes me to be so angry... There may be some bizarre estimations that I'm not aware of however, based on what you've printed, they ought to be ashamed. You can quote me."
To illustrate his shock, Pachter noted that Madden games have sold 23 million units in the period from 2022 (the period under discussion) and the total retail sales being around $1 billion. Assuming that 20 percent the profits went to stores that sell the games, that leaves EA with around 800 million dollars in revenues from retail sales.
"How do you MacKie-Mason come to the conclusion that EA was overcharged by more than they earned," Pachter asked.
It's important to note that Pachter and MacKie-Mason utilized different sources to calculate their sales figures. Pachter was able to base the basis of his buy madden coins numbers on industry-specific NPD Group's statistics, whereas MacKie-Mason relied on worldwide sales figures from openly accessible VGChartz. It is worth noting that the NPD Group receives its data directly from retailers and then applies it to take into account non-participants, such as Wal-Mart and Wal-Mart, whereas VGChartz calculates its figures by analyzing polls conducted by gamers publishers, retailers, and as well as historical sales trends for similar games; and the fluctuation of resale price.
EA attorneys reacted to the estimation in a court filing in a court filing by describing it as an novel that is "pure fantasy," an opinion that was later echoed in the Madden 25 coins news in a statement by Wedbush Morgan Securities' Michael Pachter.
"What do you think of this Universityof Michigan of Michigan economics professor," Pachter said in an email to GamePolitics and added "I seldom read something that causes me to be so angry... There may be some bizarre estimations that I'm not aware of however, based on what you've printed, they ought to be ashamed. You can quote me."
To illustrate his shock, Pachter noted that Madden games have sold 23 million units in the period from 2022 (the period under discussion) and the total retail sales being around $1 billion. Assuming that 20 percent the profits went to stores that sell the games, that leaves EA with around 800 million dollars in revenues from retail sales.
"How do you MacKie-Mason come to the conclusion that EA was overcharged by more than they earned," Pachter asked.
It's important to note that Pachter and MacKie-Mason utilized different sources to calculate their sales figures. Pachter was able to base the basis of his buy madden coins numbers on industry-specific NPD Group's statistics, whereas MacKie-Mason relied on worldwide sales figures from openly accessible VGChartz. It is worth noting that the NPD Group receives its data directly from retailers and then applies it to take into account non-participants, such as Wal-Mart and Wal-Mart, whereas VGChartz calculates its figures by analyzing polls conducted by gamers publishers, retailers, and as well as historical sales trends for similar games; and the fluctuation of resale price.